Avery Dennison
Development Forecast Of China’s Self-Adhesive Label Industry
December 1, 2009, Asian International Exhibition of the first day of the label printing, the world’s largest self-adhesive material suppliers – Avery Dennison held a press conference and put forward his own self-adhesive for the Chinese market, the three prediction . Avery Dennison Roll Materials Asia-Pacific vice president and general manager of Zhuanghao Queensland (JohnQuinn), Chinese label materials, vice president and general manager Li had just attended.
On China’s RFID industry development, said Li Gang, the label industry has been walking in front of actual consumption, so the label material extent, the development also indicates that physical consumption trends. According to Avery Dennison in his research report on China’s RFID industry proposed the development of three projections.
First, under the influence of the global economic crisis, China’s economy can not be immune, but from the second half of 2009, the Chinese economy has begun to rebound. This positive economic development of China’s self-adhesive label industry, have had a positive impact. According to statistics, China’s retail sales growth in 2009 by more than 15%, which is self-adhesive label industry is directly brought about the promotion. Even taking into account the decline in exports caused by the negative effects of self-adhesive label industry, integrated development is still positive. LI Da-gang forecast in 2009 China’s integrated self-adhesive label industry growth will be close to the year GDP growth rate.
Second, the future orientation of China’s consumption will be increasingly influenced by packing effects. Li Gang, said studies have shown that the vast majority of them in to the store only after we have decided to purchase the object, and the time is to make a decision within a few seconds. Therefore, how to give its product packaging can best attract people’s attention, has become a production company an important issue. In other words, the product packaging has become a large extent determine the success or failure should be a result of competition. This self-adhesive label industry, has provided new opportunities for development and research topic.
Third, the self-adhesive materials, development must conform to packaging and market competition issues raised by the new requirements in order to meet customer needs. Now, for the self-adhesive materials, requirements have been not only can be used in environmental protection, anti-counterfeiting, to improve production efficiency, functional use, to improve the shelf effects in such areas as self-adhesive materials, needs to have a new breakthrough.
LI Da-gang believes that only a few areas in the above conform to the requirements of the market trends, self-adhesive label business in order to occupy a dominant position in the competition. As a veteran with 70 years of history, business, Avery Dennison will always be committed to the development of new products, technologies and products to maintain the lead, to help our clients achieve their sales targets.
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